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Nya China

We were commissioned to promote Örebro länslänsteater's new theater 'New China' with Liljedal Communication as our we ended up with a new and hip visual language to drive more youth and 'culturally aware' people to events like spoken words and electric light shows.
(Graduation project for Digital Media Design 3)

We established a hexagon as a graphic decor element that works as a logo, picture frame for posters and text fields

We established a hexagon as a graphic decor element that works as a logo, picture frame for posters and text fields

The logo

The logo

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To visualize the new and hip theatre, we chose to use a minimalist layout with lots of whitespace and classy serifs

To visualize the new and hip theatre, we chose to use a minimalist layout with lots of whitespace and classy serifs

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Nya China is somewhere you can hang with your "culturally aware" buddies. As obvious as possessing the hippest clothes should it be to grab a cold beer and listen to 'spoken word' at Nya China.

Nya China is somewhere you can hang with your "culturally aware" buddies. As obvious as possessing the hippest clothes should it be to grab a cold beer and listen to 'spoken word' at Nya China.

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  Credits   Petra Ahlin Kajsa Bengtson Bok Victor Eriksson Nils Fagergren Oskar Öberg

Credits
Petra Ahlin
Kajsa Bengtson Bok
Victor Eriksson
Nils Fagergren
Oskar Öberg